What’s New at Onspire Health Marketing

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Effective Patient Retention Strategies for Healthcare Providers

Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition. Patient acquisition is typically deemed to be the easiest of the two, so many healthcare providers will aggressively pursue acquiring new patients and frequently neglect retention strategies. Acquiring new patients for growth is undoubtedly needed, but retaining patients is the more cost-effective of the two. What’s

May 20, 2024

When & Why You Need to Refresh Your Medical Website

You need to continually refresh your website to maintain credibility. Patients are not going to trust outdated information, old images, or stale content. In fact, they may even get the impression that your practice is not operating at peak performance or keeping up with the latest healthcare trends and procedures. Practis knows the best practices for modern websites and we can help. Here are 3

December 11, 2022

2023 Healthcare Marketing Trends

One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years, and perhaps more to come. There is talk of an economic downturn, which always affects the healthcare industry. Practices, individual providers, and patients will need marketing support to remain in the

December 8, 2022

10 Online Medical Marketing Scams to Avoid

When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for. If you’re evaluating medical marketing agencies to help grow your practice, be weary of those that use high-pressure sales tactics and these 10 online medical marketing scams that won’t generate results.

December 2, 2022

5 Pages Your Healthcare Website Absolutely Needs

Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients visit to get to know your organization and the services you provide. As we shift into a new year, consider your healthcare website. If you do not have one, it is essential to create one. This should be a top priority. If you

November 29, 2022

10 Best Healthcare Marketing Strategies that will Grow your Practice

With the holidays around the corner, now is the ideal time to plan for the new year.

A new year will always bring changes, and as healthcare marketing experts it’s our job to stay ahead of trends and plan for success.

In healthcare, it’s important to strategize with plenty of time for both approval and implementation. Often there can be some red tape to navigate regarding budgets, marketing plans, and the calendar year so it is wise to get started before you feel behind.

Here are our 10 best healthcare marketing strategies that will grow your practice in 2023 – and beyond.

November 18, 2022

Top Medical Website Design Features & Why

Did you know that 77% of potential patients are using search engines prior to ever booking an appointment? This means that your medical website’s design needs to be engaging, helpful, and functional. As you capture and educate users through your practice website, you will find that the top medical websites have a few things in common. Here are 7 things that will help your website perform better.

November 15, 2022

HealthLinks: Mental Health

Keep your website, newsletter, and social media content fresh and engaging with these Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.

October 31, 2022

Why implementing Semantic SEO on your healthcare website is important

In language, semantics refers to the study of meaning. Semantic SEO is a focus on words, phrases, and sentences that creates more meaning to improve rankings and optimization for search engines. Learn why implementing semantic SEO on your healthcare website is important to do.

October 27, 2022