What’s New at Onspire Health Marketing

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Effective Patient Retention Strategies for Healthcare Providers

Patient retention is essential for running a successful healthcare practice but often takes a back seat to patient acquisition. Patient acquisition is typically deemed to be the easiest of the two, so many healthcare providers will aggressively pursue acquiring new patients and frequently neglect retention strategies. Acquiring new patients for growth is undoubtedly needed, but retaining patients is the more cost-effective of the two. What’s

May 20, 2024
Picture of happy and sad faces

How to Respond to Negative Audiology Patient Reviews

From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we tend to ruminate more intensely on things that go “wrong” than on things that go according to plan. But the science behind this behavior is cold comfort when you’re staring down the barrel of a negative online review.  Say, for example, you met Gladys last

November 5, 2023
Audiologist and robot giving each other a fistbump

Is AI Review Software for Audiologists a Good Idea?

If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late 1990s (or the late nineteen-hundreds, as the kids call it). This dance was so popular that everyone was doing it–from Big Bird to prominent politicians.  Of course, these days, barely anyone remembers the Macarena. It didn’t have a lot of what you would call staying

September 13, 2023

Thought Leadership in Healthcare: Becoming an Expert Among Experts

Thought leadership – it’s a term that has gained a lot of traction in healthcare in recent years. But what does it really mean? Who should strive to become a thought leader, and why or how? There isn’t always a clear consensus on how to define it, but at its core, a thought leader is “the” expert that other experts look to. The best thought

June 5, 2023

When & Why You Need to Refresh Your Medical Website

You need to continually refresh your website to maintain credibility. Patients are not going to trust outdated information, old images, or stale content. In fact, they may even get the impression that your practice is not operating at peak performance or keeping up with the latest healthcare trends and procedures. Practis knows the best practices for modern websites and we can help. Here are 3

December 11, 2022

2023 Healthcare Marketing Trends

One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years, and perhaps more to come. There is talk of an economic downturn, which always affects the healthcare industry. Practices, individual providers, and patients will need marketing support to remain in the

December 8, 2022

10 Online Medical Marketing Scams to Avoid

When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is the last thing you have time for. If you’re evaluating medical marketing agencies to help grow your practice, be weary of those that use high-pressure sales tactics and these 10 online medical marketing scams that won’t generate results.

December 2, 2022

5 Pages Your Healthcare Website Absolutely Needs

Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients visit to get to know your organization and the services you provide. As we shift into a new year, consider your healthcare website. If you do not have one, it is essential to create one. This should be a top priority. If you

November 29, 2022

10 Best Healthcare Marketing Strategies that will Grow your Practice

With the holidays around the corner, now is the ideal time to plan for the new year.

A new year will always bring changes, and as healthcare marketing experts it’s our job to stay ahead of trends and plan for success.

In healthcare, it’s important to strategize with plenty of time for both approval and implementation. Often there can be some red tape to navigate regarding budgets, marketing plans, and the calendar year so it is wise to get started before you feel behind.

Here are our 10 best healthcare marketing strategies that will grow your practice in 2023 – and beyond.

November 18, 2022