What’s New at Onspire Health Marketing

Healthwise E-links – Shared Decision Making Month

March is Shared Decision Making Month Shared decision making (SDM) is a collaborative process that allows patients and their doctors to make health care decisions together. It takes into account the clinical evidence, as well as the patient’s values and preferences. SDM helps patients get the right care at the right time. March is SDM Month, and it’s a great time to educate and engage

Julie Amor, MHA, Chief Strategy Officer at Dobies Health Marketing

Dobies Health Marketing Names Chief Strategy Officer

KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Health Marketing, fostering long-term partnerships for the firm. “This is an exciting time for our company – we are forming new relationships that

How to Use Your Healthcare Website to Drive Transparency and Embrace Consumerism

There is a movement underway in healthcare A transition is occurring from the status quo of traditional fee-for-service to more of a retail market where the patient is at the center. In the retail world, we typically know what something costs before we buy it. Yet in healthcare, patients undergo tests, surgery and other services without fully knowing the complete cost of those services until

Top content questions to ask when redesigning your medical website

When it’s time to redesign your medical website, you need to think content first. Asking a few content related questions at the start of your project will allow you to identify website content opportunities and challenges early on. By doing so, it will also you gauge the project team’s awareness of and appreciation for your overall content strategy and ensure success of your website.

Healthwise E-Links – Heart Health

February is American Heart Month It’s the perfect opportunity to educate and engage your members and patients about heart disease and a heart-healthy lifestyle. The Healthwise Knowledgebase is full of resources to help people understand how the heart works and what they can do to improve their heart health. Here’s to a healthy heart!

Re-branding? What you should know when changing your practice and domain name.

Due to a recent merger, it’s likely time to re-brand. Typically that also means a new practice and website domain name. Due to an established history, content marketing and optimization efforts, your current website has likely developed a fair amount of domain authority. Once you switch to to a new domain, you’ll lose that authority. That means you’ll need to put in some work to

Announcing the New Weirton Medical Center Mobile-friendly Website!

Weirton Medical Center is a full-service medical network located in West Virginia. With over 35 sites in a tri-state area, including a 238-bed acute care facility, Weirton Medical Group has continued to grow and expand their services. Wanting a new look for their online presence, Weirton Medical Group trusted Practis to redesign the website to better service their visitors. Features Mobile-Friendly. It is important for patients,

What constitutes ePHI, or electronic protected health information?

ePHI is any information that can identify who the health-related information belongs to. Protected health information (PHI) is any information in the medical record record that can be used to identify an individual and that was created, used, or disclosed in the course of providing a health care service such as diagnosis or treatment. 

How to build an authentic patient experience through social media

There’s no doubt that technology has made us more connected. Because we’re more connected what we say and do is shared more then ever. As we begin 2016, we all need to be mindful about delivering a consistent, authentic patient experience both on and off line. That means allocating time and resources to earn the trust of patients and build a practice that’s worth being