What’s New at Onspire Health Marketing

HealthLinks for National Physical Fitness & Sports Month

This April, help your patients stay active and fit by linking to this information on your site. Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You

April 4, 2018

Reminder to post your revised Notice of Privacy Practices on your website

The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a clear, user friendly explanation of individuals rights with respect to their personal health information and the privacy practices of health plans and health care providers.

March 16, 2018

Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018

It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you need to and avoid any penalties. Recently, Google released three

February 13, 2018

Health Website Accessibility Compliance Deadline Set to January 18, 2018

On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register. This rule requires all healthcare organizations who receive funds from the federal government to comply with WCAG 2.0 AA website accessibility standards by January 18, 2018.

December 23, 2017
person holds a sign that says "make a difference"

Strengthening Healthcare Brands Through Corporate Social Engagement

As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work with leaders across the healthcare spectrum, frequently advising on brand strategy. We often recommend our clients consider corporate social engagement as a key strategy for

December 19, 2017

Small Errors Can Equal Big Marketing Problems

Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you don’t look at the small parts of your overall marketing

December 13, 2017

Practis Forms “Tip-bits”: Introducing Enhanced Security Measures

What does enhanced security mean for you? We made a recent announcement regarding the addition of our new enhanced security feature within Practis Forms. Although the feature was not mandatory prior to this, it is now becoming a standard. Here’s a recap of the new features for those who may have missed the initial message: Three Security Questions : Users will now be prompted to answer three security questions

December 4, 2017

5 Healthcare Marketing Trends for 2018

Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on the internet growing every second, it’s going to get more difficult. However, you can rest assured that we have a few important tips that can

November 30, 2017
Tara Grassie, Client Services Manager Anne Bracker, Creative Services Manager

Dobies Health Marketing Welcomes Additional Expertise in Creative and Client Services

KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services). “Tara and Anne bring the right experience, skills and talents to deliver the seamless service and powerful results our clients expect and deserve,” said Thom Ludtke, Vice President of Client

November 6, 2017

Practis Forms “Tip-bits”: Enhance Patient Intake with Interactive Pain Mapping

Marking “where it hurts” using your forms. Did you know that on your patient intake forms, you can now have patients indicate where something hurts? With Practis Forms, we can now include a graphic that will allow patients to mark the area in which they are experiencing pain. Some common examples include, but are not limited to: Dentistry: A sore or damaged tooth. Chiropractic: A painful

November 4, 2017