What’s New at Onspire Health Marketing

Why Engagement Is a Top Marketing Statistic in Healthcare

Despite the fact that human interaction hasn’t been the main focus over the past year or so, developing a personal connection remains something important for most people, especially when it comes to healthcare. Because you can’t necessarily gauge personal connections within analytics, it’s important to use some statistics, like overall engagement, to your advantage. Here are a few reasons engagement is so important and what

April 15, 2021

Tips to Keep Your Practice’s Social Media Engaging

In the digital marketing world, social media is one of the more tangible elements that drive your online campaigns. Unlike the more “behind the scenes” work done for SEO, social media can be seen by the masses almost immediately. This means that you’ll want to keep the material you post up-to-date and share engaging content for your current and potential patients. Since we know this

February 25, 2021

How Google’s Latest Announcements Impact Your Website | February 2021

Just because we’re still getting adjusted to writing 2021 instead of 2020 doesn’t mean Google is moving any slower than usual. In fact, they’ve released a variety of new updates that could have a big impact on your healthcare website or the way you analyze data. It’s crucial to monitor these updates proactively, as finding out about them after the fact can potentially be disastrous

February 12, 2021

Preparing for New Search Engine Features and Trends in Healthcare

When performing a routine search returns a feature that you never saw before, it can tip you off as to what new things that search engines like Google may be working on and how that new feature might impact your practice’s future presence in search. Here are a couple of new search features and trends that we’re seeing worth following.

January 20, 2021

January HealthLinks: Heart Health

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.

January 5, 2021

Your Practice’s Online Marketing Checklist for 2021

Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re probably just hoping to make it through with ease. Even if that’s the case, it’s important to make sure you’re thinking about your 2021 marketing goals so you don’t fall too far behind. Online marketing will continue to be a huge part of the patient

December 16, 2020

Empower Your Health: Insights on Women’s Health

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other patient materials.

December 3, 2020

How Google’s Latest Announcements Impact Your Website | November 2020

The world around us moves quickly, and Google is no different. During a time where there’s a lot of focus on other items, it’s important to remain diligent on knowing what’s happening in the digital space and how it may impact your business. While there have been tons of various rollouts and announcements from Google, here are a few that we have deemed important!

November 19, 2020

HealthLinks: Diabetes

Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or social media channels.

November 6, 2020

Are Questions or Statements Better for SEO?

By now you should have a grasp on what keywords are when discussing SEO, especially after reading our recent blog. If you have done your research, you might be asking if questions or statements (typically just a series of keywords) are better for ranking purposes. The bad news is that like anything with SEO, the answer isn’t a simple one. The good news, though, is

October 20, 2020