Google is known for keeping people on their toes when it comes to algorithm updates. Now that websites have started to adjust to Panda and Penguin, Google is dropping another bomb on us. The April 21 deadline for rewarding mobile-friendly websites doesn’t have an official name yet, but we’re going to refer to it as Chameleon throughout the blog because it’s rewarding sites based on
There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While a great deal of the debate comes down to the goals, expectations and priorities of your business, it’s important to know the benefits and drawbacks of both SEO and PPC.
Keep your website content fresh and engaging with Healthwise E-links. The copy promotes timely health themes by highlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
Your site is mobile-friendly which means it’ll rank better and it meets all the requirements set by Google, right? Wrong!
Google is once again tweaking its search algorithm that will allow mobile-friendly sites to show up better in search results.
NeoTract has partnered with Practis, and its Encounter Health program, to provide patient education on enlarged prostate, or BPH.
Since healthcare is local, search engine and social optimization for local intent is important. Find out how to dominate your local competition in search engine rankings by following these simple tips:
In the face of declining reimbursements, the ability to effectively compete, and the need to improve quality and lower costs, many smaller physician groups are merging to form larger, integrated multi-specialty group practices. In doing so, these new consolidated groups are faced with the need to rebrand, restructure and better manage their new online presence. Here are a few things to keep in mind:
The open rate for emails depends greatly on the subject line. Subject lines need to be enticing without being too pushy for readers. Here are seven tips for making your email subject lines stand out among the rest:
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback and input to gain insights that can help drive your
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