If you’ve started to research SEO or have recently started a new campaign, you’ve probably seen or heard about the importance of keywords. You may even be spending countless hours searching for those keywords just to see how you’re ranking. Keywords are certainly important, and a great way to gauge some of your online performance, but here are a few things you should know about
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics.
Like most, you’re probably jumping with joy at the fact that we’re headed into the final quarter of 2020. It’s certainly been an interesting year. But before you sit back and relax, remember that you still have a full four months of work to do and patients to reach. Although you may have done a lot of marketing earlier in the year, here are some
If you’ve worked with a marketer, or are just savvy about SEO, you probably have heard about the importance of Google My Business, or GMB. In fact, it’s often one of the first things people will focus on when building a successful online marketing campaign. While you may know it’s important, do you know exactly how it can impact SEO? Here are some answers to
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
Your biggest competitor down the street is climbing up Google’s rankings and they seem to have a parking lot full of cars every time you drive by their practice. Your practice, on the other hand, is nowhere to be found on Google and you’ve asked your staff to park in various spots to make it seem like you’re busy. Obviously that sounds like a nightmarish
In the healthcare industry, one of the most rewarding things is that you’ll come across all different types of people. However, just as it is rewarding, it can often times create an interesting scenario to deal with in regards to your reputation. Because social media is essentially “word of mouth” advertising, it’s important to pay close attention and follow a few simple rules to protect
Keep your website, newsletter, and social media content fresh and engaging with HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Knowledgebase topics.
If you’re thinking about redesigning your site, building a new one, or just making some updates, be sure you’re keeping user experience in mind. While we’ve always known that a good user experience can lead to patient acquisition, Google is now stating that it can contribute to high rankings on search engines. If you’re the first to be found AND have the best experience for
Although it’s been a while since we’ve told you about some of Google’s latest changes, that’s not to say they haven’t been happening! In fact, during the COVID pandemic, Google has continued to push out a ton of important announcements and updates that may impact the performance of your online marketing campaigns. Here are just a few of the most recent ones, and what you
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