On-Page Optimization Place your keywords in the title tag “Content is King” – update your website regularly the first paragraph of each page is the most important. Summarize what is on the page. Name-drop. Use location words. Mention services and procedures. Use clear call-to-action buttons and statements. Make it abundantly clear what you want someone to do after digesting your content. Don’t over-clutter. Give tips
How to use reputation management as a doctor’s office or medical practice. This video describes the many reviews sites and ways to overcome bad reviews. Get more information about Reputation Management for Medical Practices
This edition of Whiteboard Wednesdays explains how releasing YouTube videos as a surgeon/doctor distinguishes you from the crowd increasing rapport from patients & referrals from other physicians.
A look inside the structure of a medical website design. Learn what is most important and how to attract patients by adding appropriate content. Tips and tricks for making an effective doctor website with search engine optimization.
FAQ’s: I just launched my website and I can’t find it anywhere? My website has been live for a while and it still wont show up? My competition shows up higher than me on searches every time. Take aways: Update your site regularly. Share your link with everyone. Consider some search engine optimization. Write content that people will want to bookmark and share. Request Website
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider website. As you plan your content strategies, think about the rapidly growing reach of online videos. They’re an effective way to build your brand by engaging your audience. Check out these related insights from a health consumer study by Google and OTX: One in three people
Twitter can be a very powerful tool if used correctly. One of the biggest advantages of Twitter is the “social mentions” and “link backs” that it provides. Setting up a Twitter account is very easy. Just go to Twitter.com and follow the steps. There is not a separate way to set up a business account in Twitter so a business Twitter account will function the
Harnessing your patients to advertise for you is one of the most effective ways of marketing. Of course, an extra measure of caution is required in the medical industry to prevent violation of HIPPA regulations. Before getting started it is important to understand the difference between a Personal Facebook Account and a Business Facebook Page. You must have a Personal Facebook Account in order to
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand their online presence. Highlights include: Listening should be a key
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it takes to continuously engage patients online. Here are highlights from
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