What’s New at Onspire Health Marketing

How to Deal With a Negative Patient Review

While you’re browsing around on search engines to see how your practice shows up, you may come across a bad review. No one wants to see them, but it happens to every practice.Reputation management is becoming one of the most powerful SEO strategies as sites like Yelp, Healthgrades, Vitals and even Google’s own Google My Business feature dominate the search results page before any organic

Healthwise E-links – Shared Decision Making Month

March is Shared Decision Making Month Shared decision making (SDM) is a collaborative process that allows patients and their doctors to make health care decisions together. It takes into account the clinical evidence, as well as the patient’s values and preferences. SDM helps patients get the right care at the right time. March is SDM Month, and it’s a great time to educate and engage

Healthwise E-Links – Heart Health

February is American Heart Month It’s the perfect opportunity to educate and engage your members and patients about heart disease and a heart-healthy lifestyle. The Healthwise Knowledgebase is full of resources to help people understand how the heart works and what they can do to improve their heart health. Here’s to a healthy heart!

Facebook Insights

Measuring Your Facebook Marketing Efforts

Track Insights to See What Connects with Healthcare Consumers Research shows healthcare consumers look to social media for health information – and more than 40% take action based on health advice they find through social media. And that’s not just the younger demographics – for example, a 2013 Florida poll of adult internet users revealed that more than one third (36%) of individuals over the age

Re-branding? What you should know when changing your practice and domain name.

Due to a recent merger, it’s likely time to re-brand. Typically that also means a new practice and website domain name. Due to an established history, content marketing and optimization efforts, your current website has likely developed a fair amount of domain authority. Once you switch to to a new domain, you’ll lose that authority. That means you’ll need to put in some work to

How to build an authentic patient experience through social media

There’s no doubt that technology has made us more connected. Because we’re more connected what we say and do is shared more then ever. As we begin 2016, we all need to be mindful about delivering a consistent, authentic patient experience both on and off line. That means allocating time and resources to earn the trust of patients and build a practice that’s worth being

Tips for when its time to update your address information online

Is your practice moving to a new office location? To decrease the likelihood of confused patients or minimize a drop in your search results, it’s important to remember to update your new address information on your website and across the web as quickly as possible after your move. Here is a step-by-step guide to what you should do if your practice is relocating its office.

Healthwise Patient Education Video Content Now Available!

Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt – video is a core part of today’s web. Utilizing video is also a great way to improve patient education and increase patient engagement. Why is using video content so effective?

Healthwise E-Links – Influenza Vaccination Week

It’s almost that time of year again—flu season. National Influenza Vaccination Week (NIVW), which takes place December 6–12, presents an opportunity to educate and engage your members and patients about the influenza vaccination and the flu. With lots of information about the vaccine and about preventing and treating the flu, the Healthwise Knowledgebase has you covered during flu season.