What’s New at Onspire Health Marketing

What Every Medical Practice Needs To Know About the Importance of Local SEO

Now that the web is a primary source that patients turn to for information, it is very important that your medical practice show up, and show up correctly, in local search results.  Listed below are a few important local SEO items that should be mindful of when it comes to how your website performs in local search.

Healthwise E-links – Cholesterol Education

No matter what time of year it is, it’s always important to understand the role cholesterol plays in a person’s heart health. This month’s focus is on cholesterol education and promoting an awareness that high cholesterol is a major risk factor for heart attack and stroke. The Healthwise Knowledgebase is full of resources to help people learn why it’s important to know their cholesterol levels,

The Importance of Facebook Locations Manager for Medical Groups

When a medical practice has many locations, Facebook Locations Manager is your friend. Similar to Yelp, Facebook is quickly becoming a directory for business. In recent years they started to cater to brands by creating business map listings, pages, reviews as well as upgrades to their advertising features. Why use Facebook for business Activating Locations Manager turns your main brand page (parent page) and locations

Healthwise E-Links – National Stroke Awareness Month

May is National Stroke Awareness Month, and it’s the perfect time to educate and engage your patients about strokes, which occur when a blood vessel to the brain bleeds or is blocked by a blood clot. The Healthwise Knowledgebase is full of resources to help people learn what causes strokes, how to recognize the symptoms, the importance of reacting to them quickly, and what treatments

Healthwise E-Links – Arthritis Awareness Month

May is Arthritis Awareness Month, and it’s the perfect opportunity to educate and engage your members and patients about arthritis, an inflammation of the joints that can make it difficult to perform daily activities. The Healthwise Knowledgebase is full of resources to help people learn what the different types of arthritis are, how to manage the symptoms, and what treatments align with their preferences. This

Pro Tip 1: Live Your Brand

Why local SEO matters for most medical groups

Many medical group practices know that they need to invest in local search engine optimization (SEO), but most have no idea what local search is about. We have clients who start their online marketing program wishing to rank #1 in New York City, Miami, Chicago and Los Angeles even though they are physically located in Cleveland.  Educating potential clients about how local SEO works is

Compass and road map symbolizing how a marketing strategy defines what is possible and gives the roadmap for achieving it.

Healthwise E-links – Immunizations and autism

Immunizations and autism This month’s focus is on immunizations and the fears about a connection between immunizations and the development of autism. It’s a great time to educate and engage your members and patients about the benefits of immunizations and discuss some of the myths that persist about vaccines and autism. The Healthwise Knowledgebase has the resources you need to help people understand information about

The Sandwich Generation comprises Gen Xers and Boomers who are providing care and support for parents as well as children/teens.

Healthcare Marketing & the Sandwich Generation

How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare decisions for my husband, my teenager, and myself – but my influence doesn’t end there. As my 80-something mother becomes increasingly reliant on loved ones to take the reins for her well-being, I now play a role in her healthcare choices as well.