Online reviews continue to take a front seat when it comes to patients deciding between multiple practices. With over 80% of patients using online reviews to evaluate physicians, it’s important to understand how you are portrayed overall online, and not just through your primary website.
It seems like every week Google announces a new change or update, and many of the recent ones have been about Adwords. Many people think of Adwords as a one and done form of advertising, but it really is important to keep up with the latest updates to know if and how they affect your campaign.
Google recently announced that they would be splitting up desktop and mobile indexing to give mobile-optimized sites priority in ranking. While the details aren’t too robust at this point, this is something that Google has been hinting at for a few months, and something you’re going to want to be proactive about for the sake of your online presence.
Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top of rankings and in great standing with your users. If you have, make sure that you’re considering all of the other avenues by which someone may find your site, like your local citations, or directory listings.
At some point, we may be faced with some difficult decisions about the care we want at the end of life. We don’t know when that time may come, so it is helpful to think about what kinds of medical care we do and don’t want, and make our wishes known before that time comes. This November, help your patients write an advance directive, choose
According to the American Diabetes Association, 29.1 million Americans were living with diabetes in 2012 and 86 million adults had prediabetes.
On September 23, 2016, Google began rolling out their newest Penguin update after nearly two years. While the initial percentage of sites affected by this update has yet to be calculated, healthcare companies, hospitals and medical practices are already seeing major and minor changes in their current online state.
Do you need more content to add to your practice’s website? Contact us to learn more about adding our Healthwise Knowledgebase to your website.
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a lot of knowledge, some require very little. Some may require
September is just around the corner, and for many of us that means a new school year, the end of summer vacations, and our lives getting busier again. With the possibility of hectic schedules and added stress, it’s even more important to eat healthy. In honor of Fruits & Veggies—More Matters Month this September, help people get the servings they need for a balanced diet.
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