A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS URLs, with the amount said to increase to 70% by
Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website or social media sites and create links to the related Healthwise Knowledgebase topics.
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out above the rest. Every year, digital forums and companies like
With over 74% of people using the internet engaging in social media, it’s more important now than ever before to make sure your practice is keeping up with your internet presence. Often, we hear from certain specialties that feel their demographic doesn’t utilize most features of online marketing, and that they don’t need to invest. However, the assumption that certain healthcare specialties aren’t “fun” to
It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory listings. How do you know which option is the right one
As a provider, taking on a new product or service line can be both exciting and daunting at the same time. If you’ve got a great marketing plan, and know that you have patients lined up, you can literally see the success you’re about to have. However, if you don’t have a marketing plan, and really aren’t sure if people will be interested in your
Educating patients is vital to improving quality and getting buy-in As healthcare providers today, you have the responsibility to not only provide care for your patients, but also educate, engage and inspire them to be proactive with their own care. Through education, patients are made aware about their condition, treatment options and ways to stay healthy. The reality is, with limited resources, the process of
If you’re in the healthcare space, you understand that marketing is becoming more and more of a necessity to help you stand out. You may even fall in one of two categories; those who try and do everything in house, or those who employ a firm to take care of it for them. While both can be successful, it’s important to understand the right choice
Consistent and accurate online listings are key to feeding local search results. As a local practice or hospital, proper management of your digital presence at the local level should be a key part of your overall online marketing strategy. Not only do local listings feed search results, they also provide another avenue for potential patients to connect with you. Knowing where to start, why directory
Many amazing changes happen to a woman’s body as it prepares to bring life into the world. This December, help your patients prepare for these changes by providing the tools they need to have a healthy pregnancy.
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