With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In fact, over 57% of people are turning to the internet first, with only 32% going to their doctor for a first opinion. It’s more important now than ever before to make sure that your practice or company has a strong web presence, or
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the internet growing at a rapid rate, sites that once ranked highly in SERPs (search engine results pages) are facing more relevant competition, and losing real estate on page one in the process. While organic SEO is a necessity with regards to your online marketing, it’s
One of the first things that people will notice when visiting your website or reading your marketing materials is your domain name, so naturally you’ll want something eye-catching and easy to remember. In addition, your domain can help power your website by attracting the right audience via terms and domain extensions. For example, universities use .edu, government agencies use .gov, and not-for-profits use .org to
If you’re working with a marketing firm, chances are you receive monthly reporting about your site’s performance, along with a few statistics about your overall online presence. However, if you’re just letting your site generate results by itself with very little outside work or don’t know the questions to ask, you might be missing out on some key data points that could help your marketing
If you’re currently working with a marketing professional, or have previously partnered with any sort of online guru, there’s a high chance that you’ve heard the term NAP used. In a nutshell, your NAP is just describing what information is being found online about your business. More specifically, it’s your Name, Address, and Phone Number. With hundreds of sites constantly indexing your information, you’re certainly
According to Google, there are 28 billion search queries for healthcare related terms, 60% from a mobile device. Looking for help with increasing your exposure to patients on the web? Contact Practis to learn more about how we can help you advertise on Google today.
“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds like something you’d say about your practice, then you should change your stance soon. With over 41% of people saying that social media would affect their choice of a medical facility, lacking a social media presence can mean missing out on patients. So, is your practice
There are several best practices you should follow when creating and naming assets for your website. Such assets may include documents, forms, images or other files that you intend to include on your website or make available as a download. Following these tips will help to improve search engine optimization efforts and file management. In addition, they will help assistive technology to better identify
We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a few tips on what you can do to make sure that your site is perceivable, operable, understandable, and robust by the WCAG 2.0 standards.
Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s and women’s health topics covering pelvic organ prolapse, male and female urinary incontinence and erectile dysfunction. Physicians who perform these procedures can subscribe to the Coloplast Encounter Health content feed, or develop a mobile-friendly website and online marketing program that includes Coloplast content. Practis has
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