Can you believe we’re this far through 2018!? Even though we’re getting to a late point in the year, it’s never too late to focus on your online presence. While it’s certainly great to be reactive to any issues you may be experiencing currently, this is a perfect time to be proactive for the upcoming year. Focus on setting your goals and looking back on
Just like any other business, healthcare providers are faced with the challenge of bringing in new patients in order to support their practice. These patients are able to choose from a wide variety of physicians and specialists, which is why it is so important for you to stand out from the crowd and grab their attention.
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. If you have the Healthwise Knowledgebase, use the copy below on your website homepage or condition-specific pages, and create links to the related Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer
Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or your fantastic marketing company) to stay on top of these and either maximize or minimize the impact on your overall online marketing. Here’s a quick rundown of what you should absolutely know from the past few weeks!
At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are that important. If you’ve taken the step of paying attention to your reviews, you’ve at least started the process. The trickiest part is actually figuring out ways to solicit reviews from your patients without coming off aggressive or spammy, but also pushing them to actually
While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all. As we’ve mentioned before, putting your eggs into one basket can ultimately cause an issue that could end up costing you more in the long run. Even taking too much time each month to focus on certain things can cause your marketing to veer off
There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to see Google take strides towards making searching the internet more user friendly. Is your website’s pulse healthy, or is it on the verge of a
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other consumer outreach programs.
The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or lack thereof, in healthcare. In fact, some are even debating whether or not they should stop using social media for their practices to avoid any risk. While we take security very seriously, we want to remind you that social media is very, very important to
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. How do you get to the top of the Google results? You’ll need a variety of strategies to help boost your content, especially in the medical field. PPC advertising is one such strategy. PPC ads
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