If you’re currently working with a marketing professional, or have previously partnered with any sort of online guru, there’s a high chance that you’ve heard the term NAP used. In a nutshell, your NAP is just describing what information is being found online about your business. More specifically, it’s your Name, Address, and Phone Number. With hundreds of sites constantly indexing your information, you’re certainly
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other words, strategy and culture combine to drive business results and
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like this, it is essential that leaders skillfully align company culture
The healthcare industry is undergoing radical and disruptive change, creating unique opportunities for healthcare organizations to “think differently” and establish market positions through innovative new approaches. There has never been a more critical time to lead with a clear and distinctive strategy, and by doing so, dominate in market. Developing a market strategy requires a full evaluation of market opportunities, as well as operational conditions
Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we are proud to serve as a thought leader and trusted strategic consult in the ever-changing healthcare environment. Over the years, I have identified attributes that have allowed our firm to succeed and flourish. I have come to realize that these are integral not only to
Online payments are revolutionizing how hospitals and practices get paid. While its clear that online payment processing allows medical practices and hospitals to get paid sooner, the benefits go much deeper. Online payments can positively impact your workflow, improve cash flow and support growth.
Since 2004, National Cyber Security Awareness Month, or NCSAM, has helped to promote and encourage protection of all online assets and infrastructures for businesses and individuals. With constant technological advances coming to the healthcare industry, the need for online security is more important than ever before.
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in an interview with the Kansas City Business Journal, “It always used
Need Help with Section 1557 Compliance? At Practis, we’re getting many questions on this and are here to help. Here are a few tips on what Section 1557 is, what you need to do to get your website in compliance and a few tools to help with the process.
Healthcare entities will need to update their website by October 16, 2016 to comply with Section 1557 Section 1557 is the nondiscrimination provision of the Affordable Care Act. It states that individuals cannot be subject to discrimination based on their race, color, national origin, sex, age, or disability. Section 1557 has been in effect since the passage of the ACA and the Final Rules went
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
