Several years ago, I spent a day at the National WWI Museum and Memorial with 11 other Kansas City-based CEOs from my Vistage group. We were there to explore the science/art of planning and directing large military movements and operations. In short, we studied strategy. Taking the opportunity to interpret the history of World War I and then applying that understanding to the context of
Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising, this adage certainly holds true: not everything that counts can be counted (such as word-of-mouth marketing), and not everything that can be counted counts. As marketing professionals look for measurable results to validate efforts and identify opportunities for improvement, it is important to understand that
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of voice in market is critical. Studies show the average consumer is exposed to up to 10,000 brand messages a day, and the average person’s attention span is now just eight seconds. What does your brand say in eight seconds? Having spent 15 years as
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born from your organization’s actions and communications. It stands to reason,
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers this advice: “For companies to ensure continued evolution, they must
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next few years. Today’s society has become infatuated with the theory of automation and fast results, and if your practice isn’t working towards being part of
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process, from decision making to follow up, still stands, there are
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on the internet growing every second, it’s going to get more difficult. However, you can rest assured that we have a few important tips that can
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In fact, over 57% of people are turning to the internet first, with only 32% going to their doctor for a first opinion. It’s more important now than ever before to make sure that your practice or company has a strong web presence, or
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
