Four Reasons Healthcare Companies Should Engage Moms
Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people
October 19, 2015
News and Insights
Data & Analytics
Stay up to date on important industry topics with our latest news, blogs, and more.
How an online financing center can help ease cash flow issues for healthcare providers
The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But
October 13, 2015
How Competitors Can Fine-Tune Your Advertising Strategies
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative
October 12, 2015
Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market
April 28, 2015
Analysis Shows Steady Growth in Mobile Traffic by Medical Specialty
A recent analysis of website traffic across multiple medical specialties shows steady growth in mobile traffic across the board.
May 1, 2013
New study says that patients look for health care information first and provider information second
A recent study conducted by Vanguard Communications found that patients look for health care information first over provider information when
February 11, 2013
It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But
June 14, 2012
Hospital Marketing & the CEO Insights Behind Success
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson
May 16, 2012
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011