Strategy-First: The Value of Strategic Planning in the Battle for Market Leadership
Several years ago, I spent a day at the National WWI Museum and Memorial with 11 other Kansas City-based CEOs
July 31, 2018
News and Insights
Market Share Analysis
Stay up to date on important industry topics with our latest news, blogs, and more.
Measuring the Right Insights in Today’s #BigData World: What Counts vs. What Can Be Counted
Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising,
July 17, 2018
The Consumer Quest for Well-Being
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs
June 19, 2018
The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of
June 11, 2018
Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must
June 4, 2018
In Hospital Marketing, There Is No Substitute for Accurate Knowledge
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not
May 24, 2018
What Does Voice Search Mean for Your Practice?
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become
March 12, 2018
How to Market for Patient Wellness and ACOs
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the
January 2, 2018
5 Healthcare Marketing Trends for 2018
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us
November 30, 2017
Healthcare Digital Marketing Stats YOU Should Know
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related
October 31, 2017