New year, new Google? Not really. But, with a new year comes a lot of potentially powerful updates that you or your marketing team should be aware of in order to stay on top of your online presence. If you’re anything like us you’re probably trying to predict the next Google rollout, which is sometimes a bit tricky. You can, however, see that Google is
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in healthcare and healthcare marketing. I know what you’re thinking: So many lists but so little time, right? As executives, we love to read, but it
Strategy-first – it’s the bedrock of our brand promise in healthcare marketing, branding and advertising. Why? Because when it comes to growth and success as a healthcare organization, strategy is essential. It is also complex and often misunderstood. What is strategy? First, let’s talk about what strategy is not. Despite some common misconceptions, strategy is not a plan, perspective or vision. It is not a
Did you know that, effective January 1, 2019, hospitals have a new Centers for Medicare & Medicaid Services (CMS) mandate to which they must comply?
You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking on the front page of the search results. You click on page 2, then page 3, but still cannot find yourself. Then you slowly realize
Over the last few weeks, we have been discussing market challenges for rural health providers, as well as opportunities for innovation that emerge from creating an ecosystem of health via community partnerships and an emphasis on the value of primary care. With primary care alignment supporting the rural health ecosystem, critical access hospitals and rural providers can concurrently focus on service line growth to meet
As we continue our series on Advancing Rural Health, we recognize rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. This market environment creates the need for innovative thinking and a strong connection with the community that fosters better health. In our strategy work with rural and critical access hospitals, we are continually reminded how primary
Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, and we couldn’t agree more. With declining populations compounded by challenges associated with provider shortages, governmental influences and rapidly advancing technologies, rural health systems should recognize and seize the opportunity to reinvent the way they deliver health to their communities. As discussed in
As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such as changing demographics, continued provider shortages, governmental influences and rapidly
KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals. To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
