In the hopes of making it easier for patients to price shop for non-urgent services, on January 1, 2021, CMS made it mandatory for hospitals to publicly publish their standard and negotiated fees for 300 shoppable services online in a machine-readable format. While this rule doesn’t apply to private practices, many practices may benefit from publishing their pricing for services, and here’s why.
In the past when selecting a new doctor, patients would primarily rely on referrals from their primary care physician or from friends and family members. Today, patients are taking a more active role in their healthcare and turning to the web to obtain information about new providers. For most medical practices, optimizing their online provider directory is key to promoting themselves online. Implementing a solid
In the digital marketing world, social media is one of the more tangible elements that drive your online campaigns. Unlike the more “behind the scenes” work done for SEO, social media can be seen by the masses almost immediately. This means that you’ll want to keep the material you post up-to-date and share engaging content for your current and potential patients. Since we know this
After a tumultuous 2020, I am eagerly looking forward to the future. COVID-19 is still destroying lives and livelihoods, but vaccines have arrived and our healthcare workers finally have hope. It’s that kind of hope that renews one’s belief in what’s possible. So, I decided to take some time to think about my New Year’s Resolutions. Not wanting to choose highly restrictive and unsustainable resolutions
Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re probably just hoping to make it through with ease. Even if that’s the case, it’s important to make sure you’re thinking about your 2021 marketing goals so you don’t fall too far behind. Online marketing will continue to be a huge part of the patient
Keep your website, newsletter, and social media content fresh and engaging. Use this copy to promote timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics.
The first six weeks of this pandemic cut patient volume in half for U.S. health systems. Now, six months in and counting, emergency rooms continue to see patient visits down by 25% due to consumer fears of COVID-19 transmission mixed with increased use of telehealth and other alternate care settings. While trends are definitely up for virtual care, increasing overall volume for primary and specialty
If you’ve worked with a marketer, or are just savvy about SEO, you probably have heard about the importance of Google My Business, or GMB. In fact, it’s often one of the first things people will focus on when building a successful online marketing campaign. While you may know it’s important, do you know exactly how it can impact SEO? Here are some answers to
We understand the challenges rural hospitals face and the value they bring to America’s health. Through dhmstudio+, we are committed to advancing rural health by partnering with providers to meet their strategic marketing needs. Recently, we had a special opportunity to combine marketing strength with social purpose by producing Corona Country: Solving the PPE Crisis in Rural America, a video that inspires action in meeting
Rural health is in crisis, especially now in the face of ongoing PPE shortages. When providers struggle to deliver care safely, entire communities are thrown in jeopardy. Rural health providers need everyone’s support, and their stories must be told. Welcome to Corona Country: Solving the PPE Crisis in Rural America, a powerful video from the Heart4Heroes campaign that supports PPE needs at rural hospitals. As
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