Your website is often the first point of contact for potential patients, giving them a glimpse into the level of care and expertise they can anticipate when choosing your practice. With over two decades of experience specializing in urology website design, we’re experts at crafting a website that looks beautiful and works to get new patients in the door. This guide will show you our
Management Services Organizations (MSO) help healthcare practices pave a path toward greater operational efficiency and growth. When properly executed, MSO services help alleviate pressure by offering senior executive support, IT support, billing and revenue cycle management, and much more. What is a Healthcare MSO? An MSO offers comprehensive management and administrative services to healthcare organizations. They collaborate with private practices to streamline operations, enhance profitability,
As the back-to-school season quickly approaches, your calendar will be filled with families wanting back-to-school immunizations, sports physicals, and well-child visits. It’s a great opportunity to get new patients in the door. It’s essential to effectively market your back-to-school services and attract new patients before the school year starts. To help out, we’ve created a quick guide to help spread the word about your back-to-school
To succeed in the competitive healthcare industry, a management services organization (MSO) must have a strong infrastructure in place. Given that one of the main goals of an MSOs is to increase revenue, one way they can effectively do this is through marketing. In order to maximize value creation, it is essential to have a scalable digital marketing strategy in place that is flexible and
Healthcare marketing budgets can vary widely depending on the size and speciality of the practice as well as the size of the target audience and methods used to reach them. A small local clinic, for example, may only need a few thousand dollars for a basic online and print advertising campaign, while a large hospital system may require several hundred thousand dollars or more to implement
One thing we have learned from the post-pandemic era in healthcare is that we must prepare for what is to come – and adapt. There have been several changes over the last two years, and perhaps more to come. There is talk of an economic downturn, which always affects the healthcare industry. Practices, individual providers, and patients will need marketing support to remain in the
Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven Marketing: Leveraging Data for Focus and Measuring What Matters Most,” explored best practices for informing smart hospital marketing plans. Key takeaways from Jordan’s presentation are summarized below. We all know healthcare generates a huge amount of data. With the volume of information already
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently that there has been widespread adoption and increased use of QR codes. A QR code allows for scanning and automatic data capture, embedding 200 more times information than a standard barcode with its unique pattern. With the onset of COVID-19, QR codes surged
A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other top hospitals. The solution? soviews+, a custom portal featuring detailed, market-specific intelligence and creative samples from multiple DMAs in one comprehensive dashboard. Read our latest case study to learn how we leveraged soviews+ to illuminate market opportunities and capture share of voice for this health
A patient’s first encounter with your practice can be a critical part of your relationship. When you onboard a new patient it is important that the experience is fast, easy, and straightforward. This can set the tone moving forward and ensure they have a positive experience. In addition to the benefits to the patient, if you have an efficient process to bring in new patients,
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