What’s New at Onspire Health Marketing

picture of mom and daughter on digital devices

Four Reasons Healthcare Companies Should Engage Moms

Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure to continuously increase and improve marketing efforts as they compete for business. As we all know, there’s no one silver bullet. Healthcare marketing strategies must

October 19, 2015

How an online financing center can help ease cash flow issues for healthcare providers

The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But it doesn’t have to be that way. Patients now have options when it comes to managing and paying for their health care. This added flexibility allows them to get the treatment they need now and pay for it over time with financing. Healthcare clinics, practices or

October 13, 2015
soviews - competitive market profiling for smart advertising

How Competitors Can Fine-Tune Your Advertising Strategies

Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend? In my former roles as a healthcare advertising professional and VP of Marketing for a major academic medical center, questions like the ones above were

October 12, 2015
Pro Tip 4: Align Marketing Dollars with Strategic Initiatives

Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives

With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization has specific goals for growth, service line volume and other

April 28, 2015
Healthcare Marketing: Connecting the Dots Between Planning, Execution & Results

It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly

On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But then what? Even after a marketing plan is signed, sealed and delivered, the work is far from over, and execution is only part of what remains. Revisiting your marketing imperatives to monitor, measure and sometimes modify is a critical success factor. In other words, as

June 14, 2012
Hospital Marketing: CEO Insights & Success Factors

Hospital Marketing & the CEO Insights Behind Success

In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer look. According to “strong patterns in guiding philosophies” that emerged

May 16, 2012

In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers

Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups, on the other hand, tend to be dominated by a

December 7, 2011