Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them
Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or
June 26, 2018
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
How to Ask Patients for Reviews with Success
At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are
June 21, 2018
The Consumer Quest for Well-Being
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs
June 19, 2018
The Five Step Guide to Successful Online Marketing
While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all.
June 12, 2018
The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of
June 11, 2018
Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must
June 4, 2018
In Hospital Marketing, There Is No Substitute for Accurate Knowledge
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not
May 24, 2018
Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy
Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still
May 18, 2018
How Google’s Latest Announcements Impact Your Website | May 2018
There’s a lot going on in the world of online marketing and while we’re always here to take care of
May 18, 2018
May’s Healthwise HealthLinks
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes
May 11, 2018