The challenge of growing your practice isn’t due to a lack of patients—the challenge is getting them through the front door. So how can you overcome people’s natural tendency to delay treatment, for up to 7 years or longer? Watch the interview with Jim to discover a simple but powerful way get more patients into the office for an initial test, right away. Need a
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to form an opinion about a product—and a surprising percentage of his or her assessment (62-90%) is based on colors association with the product. When it comes to healthcare branding and marketing, color psychology is an important part of defining and communicating your brand identity. Pink
Do you own a car, or drive one? Would you say it works pretty well to get you from your house to the grocery store and back? Now, what would you say if someone gave you a wrench or two and asked you to take it apart and build a new model that would get you to the movies or to your relatives’ house faster
What’s the easy way to continue to attract more audiology patients to your practice and help provide more hearing aids? The key isn’t in focusing on hearing aids. Patients have too many choices. Instead, if you want to continue to have a practice you need to shift your focus to being known as the local audiology and hearing expert. Just watch this interview with Barry
How can you keep your audiology practice afloat in the midst of the current sea change, with increased competition in hearing aid sales from everyone on the planet including the big box stores, online sales, and dang nabbit the insurance companies too. Discover where to focus your marketing and not only stay afloat but help more patients and watch your practice grow. Watch our interview
Find out the simple way to grow your practice even if a big box store is across the street. Sure you can let your audiology practice get steamrolled by the big stores if you do nothing. Or you could turn up the volume on your marketing and help more patients benefit from hearing aids. Just use these simple marketing steps to fill your office with
Discover how to help more patients by using this one rarely used strategy. Watch the interview with Douglas Beck of Oticon to discover the number one patient complaint in audiology and how to solve it. Ready to reach more patients? Talk to us
Consumer healthcare marketers know millennials – generally defined as people born between 1980 and the early 2000s – are one of the most challenging segments to win over. There are countless blogs and articles about how millennials think, how to reach them and how to motivate them to act. So let’s turn the conversation around and take a moment to look at how the millennial generation
I speak for all of us at Dobies Health Marketing when I say this: we LOVE what we do at work every day. As healthcare marketing strategists, artists, storytellers, brand-builders and more, we feel very fortunate that our work empowers us to make a difference. While marketers everywhere have the opportunity to strengthen brands and connect people to products and services, not every marketer can
What can you do, starting today, to reach more patients and grow your audiology practice? Discover how a well-executed community education program can drive more patients to your door, and pre-sell them on the solution you provide. Ready to implement your own consumer education program? Talk to us
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