What’s New at Onspire Health Marketing

A primary care physician counsels a patient.

Advancing Rural Health: Promoting the Value of Primary Care

As we continue our series on Advancing Rural Health, we recognize rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. This market environment creates the need for innovative thinking and a strong connection with the community that fosters better health. In our strategy work with rural and critical access hospitals, we are continually reminded how primary

September 18, 2018

Why Images Are SO Important for Your Medical Website

If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to search each and every time. In fact, sometimes the words just don’t make sense (especially in the healthcare space), so you rely on image searches to confirm that your particular word or phrase will even return good results. If you’ve ever been in this predicament,

September 12, 2018

Advancing Rural Health: From Healthcare to Lifecare

Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, and we couldn’t agree more. With declining populations compounded by challenges associated with provider shortages, governmental influences and rapidly advancing technologies, rural health systems should recognize and seize the opportunity to reinvent the way they deliver health to their communities. As discussed in

September 10, 2018
Website under construction

When Should You Replace Your Website?

Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In the case of an old car, it’s clear when it’s time to replace it though many of us hang on too long and spend too

September 10, 2018
A family enjoying a picnic in a rural community.

Advancing Rural Health: Addressing Market Challenges

As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such as changing demographics, continued provider shortages, governmental influences and rapidly

September 4, 2018

Practis Forms “Tip-bits”

Build a form that converts with the right fields! People use online forms for the sake of convenience, so if your form is confusing and uses a confusing series fields there’s a change they’ll become frustrated and abandon that form rather quickly.   Building a form that will be user friendly to both current and new patients is simple–if you know how the differences between the

August 30, 2018
A sunkissed image of a family in a rural landscape.

Dobies Health Marketing Launches Division Focused on Advancing Rural Health

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals. To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue opportunities. Future sustainability also requires greater emphasis on keeping people

August 30, 2018
Image of a woman with a map, illustrating the quest for improved decision-making.

Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation

Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card outlining “The Map” to a better decision. The Map suggests

August 29, 2018
One loudspeaker rising above the rest. Why most medical seo campaigns don't work.

Why Most Medical SEO Doesn’t Attract Patients

Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works? You may have gotten a few if not a hundred calls from so-called SEO firms which claim to have a magic formula for helping your

August 25, 2018
Man with hand on his head because his medical PPC Advertising didn't work

The One PPC Advertising Mistake to Avoid at All Costs

Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more than it produced in revenue. I’m sure you’ve seen similar

August 25, 2018