Find the right marketing plan for your rural hospital
Different hospitals have different needs, so when it comes to marketing, there’s no one-size-fits-all solution. That’s why we invite you to explore our tailored marketing packages designed specifically for rural hospitals: CONNECT, EXPAND, GROW, and ALIGN.
Your hospital isn’t just a facility. It’s the backbone of your community.
Our robust marketing packages are built to meet your reality: lean teams, regional pressure, and the need for sustainable growth.
Backed by rural health expertise
Designed for strategic service-line growth
Scaled to meet your hospital's current capacity and goals for the future
We offer four outcomes-focused marketing packages to help rural hospitals improve visibility, activate service lines, and build community trust.
Which path is best for you?
Start small. Scale smart. Grow with clarity – and ALIGN when you’re ready to lead at the highest level.
| Connect | Expand | Grow | Align | |
|---|---|---|---|---|
| Monthly cost | $2,500 | $3,750 | $5,000 | Scoped per project |
| Annual cost | $30,000 + media | $45,000 + media | $60,000 + media | Custom engagement |
| Account team | Rural specialists | Rural specialists | Senior strategists | Executive strategy team |
| Strategic brief | Core | + Media Brief | + Activation Strategy | Fully customized plan |
| Social posts | 6/month | 6/month | 8/month | Custom cadence |
| Blogs/press releases | 4/year | 4/year | 4/year | Optional or expanded |
| Campaigns | — | 2/year | 4/year | Custom: Recruitment, fundraising, lead-gen |
| Lead-gen pages | — | Advanced UX + landing suites | ||
| Analytics | Quarterly + Annual | Quarterly + Annual | Quarterly + Annual | Real-time dashboards, KPI mapping |
| Connect | |
|---|---|
| Monthly cost | $2,500 |
| Annual cost | $30,000 + media |
| Account team | Rural specialists |
| Strategic brief | Core |
| Social posts | 6/month |
| Blogs/press releases | 4/year |
| Campaigns | — |
| Lead-gen pages | — |
| Analytics | Quarterly + Annual |
| Expand | |
|---|---|
| Monthly cost | $3,750 |
| Annual cost | $45,000 + media |
| Account team | Rural specialists |
| Strategic brief | + Media Brief |
| Social posts | 6/month |
| Blogs/press releases | 4/year |
| Campaigns | 2/year |
| Lead-gen pages | |
| Analytics | Quarterly + Annual |
| Grow | |
|---|---|
| Monthly cost | $5,000 |
| Annual cost | $60,000 + media |
| Account team | Senior strategists |
| Strategic brief | + Activation Strategy |
| Social posts | 8/month |
| Blogs/press releases | 4/year |
| Campaigns | 4/year |
| Lead-gen pages | |
| Analytics | Quarterly + Annual |
| Align | |
|---|---|
| Monthly cost | Scoped per project |
| Annual cost | Custom engagement |
| Account team | Executive strategy team |
| Strategic brief | Fully customized plan |
| Social posts | Custom cadence |
| Blogs/press releases | Optional or expanded |
| Campaigns | Custom: Recruitment, fundraising, lead-gen |
| Lead-gen pages | Advanced UX + landing suites |
| Analytics | Real-time dashboards, KPI mapping |
CONNECT
Your voice, consistently heard
Strategic organic marketing for brand visibility and community connection.
- Strategy brief + executive input session
- Six organic/boosted social posts/month
- Four custom blog posts or press releases/year
- Quarterly analytics + annual planning
- Dedicated rural account team
Best for hospitals building foundational awareness.
EXPAND
Strategic reach into new markets
Add targeted campaigns and lead gen to drive referrals and regional growth.
- Everything in CONNECT, plus:
- Two micro-campaigns/year (carousel or video ads)
- Custom lead-gen landing page
- Media plan and campaign strategy support
Best for hospitals expanding PSA or launching new service lines.
GROW
Full-funnel campaigns that move volume
End-to-end marketing execution focused on visibility, demand, and results.
- Everything in EXPAND, plus:
- Eight organic/boosted social posts/month
- Four strategic campaigns/year
- Monthly performance reporting and optimization
Best for CAHs seeking measurable marketing ROI.
ALIGN
Custom strategy, total alignment
When you need more than just a plan – you need a partner.
ALIGN is our bespoke engagement tier for hospitals with complex needs, multi-site systems, or bold visions. We co-build a marketing strategy tailored to your brand, region, and capacity.
Potential inclusions:
- Website redesign and SEO strategy
- SEM and media planning
- Talent recruitment campaigns
- Fundraising and foundation marketing
- Review and reputation management
- Sentiment surveys and market share analysis
- Email marketing, community outreach, and more
Scope, timeline, and team are customized for your environment.
Not sure where to begin?
Let’s talk through your goals. No pitch, just clarity.
- 15-minute consultation with a rural marketing strategist
- We’ll help you choose the right plan or design a custom path
- You’ll walk away with recommendations you can act on
Contact us online
Enter your information below and we’ll be in touch shortly.
Contact us directly
Simply call or email:
Julie Amor, MHA
Chief Strategy Officer
816-595-6723
jamor@onspirehm.com