What’s New at Onspire Health Marketing

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Choosing Your Healthcare Marketing Partner: Four Essentials

When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies, choosing the right marketing partner is imperative for success. Four important qualities to look for in your search for exceptional marketing support: 1. Your ideal marketing partner

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Healthcare Marketing to Seniors

As the number of Americans aged 65 and older is expected to swell from 58 million in 2022 to a staggering 82 million by 2050 – a remarkable 47% increase – healthcare marketers find themselves at a critical juncture. This demographic shift presents challenges and opportunities in marketing to the growing senior population. Many advertisers miss the mark when marketing healthcare services to seniors. Campaigns