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Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In this comprehensive guide, we will discuss some innovative healthcare marketing strategies and ideas to help healthcare providers succeed in engaging patients, standing out from the

Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content in internet marketing strategies, and his forecast was spot-on. 30 years later, Gates’ statement hasn’t lost its relevance. With the right content marketing strategy, you