What’s New at Onspire Health Marketing

It’s Time to Get Serious About Making Your Website Content Accessible to the Visually Impaired

According to the World Health Organization, approximately 1.3 billion people live with a vision impairment. Making sure that your website is accessible to ALL who visit, including those with visual impairments, helps to avoid a potential lawsuit for violating the Americans with Disabilities Act (ADA). Here are a few things you can do to update the content on your healthcare website so that it’s more accessible.  

Why FREE Is Usually Your Most Costly Option

Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you? How can that be? How can FREE cost you your practice? Here’s what we see happening to people who are extremely optimistic. They have a solid marketing plan, are regularly investing in their practice to