What’s New at Onspire Health Marketing

How Google’s Latest Announcements Impact Your Website | October 2018

 You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking on the front page of the search results. You click on page 2, then page 3, but still cannot find yourself. Then you slowly realize

October 23, 2018
A compass image to denote the act of navigating through a rebranding effort

Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?

To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two paths do intersect and build on one another, they are

October 23, 2018