Measuring the Right Insights in Today’s #BigData World: What Counts vs. What Can Be Counted
Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising, this adage certainly holds true: not everything that counts can be counted (such as word-of-mouth marketing), and not everything that can be counted counts. As marketing professionals look for measurable results to validate efforts and identify opportunities for improvement, it is important to understand that
July 17, 2018