In Hospital Marketing, There Is No Substitute for Accurate Knowledge
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers this advice: “For companies to ensure continued evolution, they must
May 24, 2018