After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have good reason to celebrate a successful launch, it is important
November 15, 2017