Designed to enhance transparency between healthcare companies, physicians and the public, the Physician Payments Sunshine Act requires group purchasing organizations, medical device and pharmaceutical companies to track and report gifts and payments greater than $10 or more than $100 annually per physician.
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection through the entire patient experience. Research shows the difference between
Copyright © 2024 Onspire Health Marketing | All Rights Reserved | Privacy Policy
