It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But then what? Even after a marketing plan is signed, sealed and delivered, the work is far from over, and execution is only part of what remains. Revisiting your marketing imperatives to monitor, measure and sometimes modify is a critical success factor. In other words, as
June 14, 2012