Hospital Marketing & the CEO Insights Behind Success
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer look. According to “strong patterns in guiding philosophies” that emerged
May 16, 2012