Hospital Community Relations Directors Evolve to Chief Marketing Officers
With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director is also changing. Once focused primarily on communications, advertising and outreach, today’s community relations directors now drive patient experience, hospital strategy and business development. Maybe the person who manages community relations at your hospital has a new title, maybe not. Regardless, the purview of the
March 12, 2012