Associated Purchasing Retains Dobies to Lead Healthcare Brand Initiative
KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Health Marketing to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish core messages and create a communication action plan to support
February 21, 2012